Serena Williams Income and Networth
Serena Williams the ultimate tennis champion has been reigning over tennis for 15 years and created a history of winning the most slams in the Open Era with her 23 Grand Slam title till to the date. Not even that she has a whopping 72 singles titles and 23 doubles titles that she has won throughout her career. But not only her titles but her earnings and net worth has also been a hot topic in the world. She was the only women athlete to make it up to the list of Forbes richest 100 athletes in 2017.
Serena is also known for being the highest-paid female tennis player in the world with a colossal net worth of $180 million. She is a celebrity with whom any corporates would bet on their money for business which she is currently having, multiple endorsements, business investments, etc. All that a person can imagine having fame, money, family everything but did you know she was not this all celebrity with everything from the start.
She was born in a middle-class family in Saginaw Michigan, the U.S with her five sisters she was the youngest one. With her sharecropper father Richard Williams, she began playing tennis at the age of five at public courts in Compton, California. Her father was facing all those financial crises and the life that he couldn’t have, he saw that in his daughter’s eyes. When Serena was nine her family moved out to West Palm Beach, Florida, she and her sister Venus Williams started to trained under their father’s instruction which was particularly based on the information that he got from the videos and books. Later in 1991, she ranked no.1 in the 10-and-under division on the junior United States Tennis Association Tour, and from that win, there was no looking back for her which is due to her immense passion and hard work that we can witness in her 23 year of the tennis career. And now she has been on the highest-paid women female athlete with two times entry on the Forbes lists in 2016 and 2017.
But ever wondered how is all this happening for Serena, is your mind going for the calculations? Well, then it would be a pretty difficult one because her income is not only limited to her earnings from the prize money. She has a lot more going on like the endorsements which are the primary source of her revenues and not even that she has her clothing line, she is part of various investment ventures and many others which is not disclosed yet correctly. However, you would be surprised to know that 53% of her net worth comes from her endorsements,40% of it comes from the tennis prize money and 6% from her merchandise and other businesses and merely 1% from her little appearances on the T.V and Films.
So, what is it like in a celebrity tennis star life? You must be curious to know, as her net worth includes sky-rocketing zeroes which envy us every time. Along her 23 years of career in tennis, she has faced lots of highs and lows in court, in her life and this also has affected the numbers in her net worth.
Let’s look back to the net worth history of Serena Williams over the years.
Endorsements by Serena Williams
Being this exceptional individual transcending sports in women’s category has made Serena Williams a different personality and the favorite name of every household. Her popularity is the excellent example of her numerous endorsements that keep her net worth’s zeroes be more added. According to the report, her endorsements are her primary source of income as her $15 to $20 million of the money comes from them per year which is a massive deal for a women athlete because comparing to her sister she is a earns more than double of her through endorsements. Her most talked about endorsement was with Nike, she signed the deal in 2004 for $40 million to produce a fashion line with them.
The net worth from the endorsements:
It won’t be a surprise saying it that Serena earns more than what she gets from the prize money in court. She stated that she plays tennis because it’s her passion and she loves playing and she didn’t focus her mind on the money that she is getting. But hello! Who doesn’t want fame with some exceptional money and moreover when it comes from your loved sport. There has been a lot of speculation over her earnings but Serena’s the real deal has a great brand value, and the corporate world is vying to collaborate with her. From the giant companies to the small ventures, Serena has been associated with it all which she believes carries the authenticity and replicates her identity, and reportedly she earns somewhere between $15 to $20 million per year from her endorsements.
It is estimated that she made $18.1 million solely from endorsements in 2018. And despite her earning of 62,000 from the prize money, Serena was able to top the list of highest-paid female athletes. And the large contributor of it is because of her earnings from the endorsements.
Her first ever endorsement of any big brand would be of Puma. She was playing as a professional tennis player at that time and right after her graduation from the high school Puma offered her a big deal. An astonishing $13 million contract of Puma made her celebrity status feel all real when she signed the agreement for five years. But the most highly talked about the deal was with Nike. In 2004, Serena agreed to be associated with Nike and produce the fashion line with them. It was a huge buzz because of the money involved in it which was $40 million contract for five years, but the association still prevails to date. And Serena has been promoting her Nike clothing through her tournaments appearance which has always been admired and criticized throughout her career.
The most controversial was one in the French Open 2018, Serena Williams was wearing a black cat-suit designed by Nike, but the president of French Tennis Federation said that the organization would ban such tight black cat-suit as it went too far. However, her fans supported her and her apparel which to be not misjudged and misinterpreted.
Serena Williams Brand Endorsements
Another big endorsement is with the Wilson Sporting Goods Co. from which Serena’s earns net worth of $19.5 million. The company has been sponsoring her gears in the court and among them is the famous Blade SW104. A special edition of 23 rackets autographed by Serena herself was also even manufactured by Wilson. It was provided for sale to commemorate Serena’s 23 Grand Slam title which was for raising funds for Serena Williams Fund.
Gatorade is also one of the brands that she is associated with. As a sports fuel company, it has focused Serena on the main lead to promote their brand of themed sports drink and for which Serena earns a net worth of somewhere between $11.5 million. Their association was exceptionally seen when Gatorade made an emotional video dedicated to her new motherhood. Pepsi is also one of the drinks company that she has endorsed over the years from which she earns $4 million of net worth.
Serena has also been endorsing the JP Morgan Chase since 2015 which is an American financial company. It looks like she fits with the Chase naturally because it was reported she was visiting its firm in New York City. And the contract has also been renewed in 2016. She earns a net worth of $2 million from J.P Morgan and she is also personally involved in this company as she believes in saving of every dollar she earns and she thinks that her family values have taught her about the importance of money. She is also involved in Women on the move associated with J.P Morgan Chase for discussing women on business and entrepreneurship.
Beats by Dre is a subsidiary of Apple Inc. which is a producer of audio products. Serena has been endorsing for a long time along with other celebrities. She was also featured as the Queen of the court in the new Beats by Dre alongside Nicki Minaj dubbing Serena as the Queen of Queens and that her return to conquer. She earns somewhat $5 million as net worth from this endorsement.
One of her most extended involvement with a brand also includes the Tempur-Pedic. A mattress company which Serena has been endorsing for over ten years now. And she is actively teamed up with the company’s ”Sleep is power” campaign. It was an integrated marketing campaign in 2017 associating Serena aboard.
Intel is also one of her endorsements among the other brands. Serena is featured to be the update and a player for the up games like their new updated version of the product. Her commercial of Intel collaborated with actor and comedian Jim Parsons was widely appreciated. She is estimated to have $2 million as net worth for the endorsement.
Serena has been recently involved in The Lincoln Motors which is a luxury car division of Ford Motor Company. She was announced as the new brand ambassador of the new 2018 Lincoln Navigator Model, on Feb 15, 2018, and she will be shooting various commercials throughout the year as reported. Similarly, she is also the Chief Sporting Officer (CSO) of a British Luxury automobile manufactures Aston Martin which she agreed in June 2015.
Serena Williams has been the ambassador of the Accor Hotels for three consecutive years. As an official partner of Australian Open for hospitality, Serena has represented them as a brand in the tournament. Despite the fact that even after Serena’s absence in the Australian Open, she is still regarded as the brand ambassador of this hotel chain and earning millions per year.
Berlei a woman’s lingerie brand who also cooperated with Serena Williams during her pregnancy days promoting the maternity wear is one of the clothing lines that has been associated with her since her Australian Open in 2007, through the promotion of this lingerie brand she is earning millions of dollar per year.
Audemars Piguet is also one of the new endorsements that she started to associated with since 2017. It is a luxurious watch brand, which has been endorsed by Serena in a unique way as she promotes the branded watch on and off the court. She has also become the ”Face and Wrist” of Audemars Piguet’s Diamond Outrage watch. It has become a normal part of her investments as she flaunts her personality with the brands that she owns in the field.
Despite her endorsements, she is also engaged in Mission healthcare and the Home Shopping Network where she has equity deals. And since 2004 she also has launched her designer apparels that are named ”Aneres”and also in 2009 she started her collection of signature handbags and jewelry, and all her collection is solely sold on the Home Shopping Network as a retailer. All of these are the collaborations of Serena, where she designed for them.
Investments by Serena Williams
However, she started her own independent fashion venture, naming ”Serena” which was launched in 2018, May. She stated that” it’s her first time to be a complete creative director and get involved in the whole process from the beginning to the delivery.” People have appreciated her clothing venture as it has the following motto of affordability inspired by Serena’s vision. She has been personally involved in this venture and has invested a tremendous amount of money in this.
Legendary tennis star Serena Williams also is also named as a businesswoman because she knows where to put her money because you may think she only earns and saves her earning but as a businesswoman and entrepreneur she sees those profit that is beyond her investment. She is one of the investors in the venture capital Mayvenn, where the stylists weave hair extensions as per the wish of the client and even sells the wigs. Serena is estimated to have invested somewhat of $10 million in this venture.
Survey Monkey is one of her huge investments, and she is acting as a director of the company. She owns 35,000 of the shares of this company and 210,000 options which each have a strike price of $16.03. And if her stock is worth more than that her she can easily trade her share and earn profit.
She is also a stakeholder in the Miami Dolphins through her investment. And due to this, she became the first African-American woman to own a stake on NFL team. Similarly, she has invested on the Ultimate Fighting Championship (U.F.C) which is a global mixed martial arts brand in the year 2016 along with other celebrities.
Another investment that she has been engaged in is the Daily Harvest, which is an organic frozen food delivery company. Along with her co-partner Gwyneth Paltrow, Serena started investing on the company together at the same time. One of her investments that didn’t turn out well was Mobli which she had turned in for a deal in 2012. It had a similar feature like Instagram, but it failed to be widely popular and used, so it came on shadows.
She also is pretty involved in charity events which are collaborated by her own company’s or endorsed brands. Serena had raised $43 million of money in funding through her Daily Harvest company. Moreover, one of her endorsed brand Wilson had also raised fund for her charity foundation named ” Serena Williams Fund” by initiating the event to celebrate Serena’s 23 Grand Slam in tennis, and every penny they sell would go directly to the fund. Through her foundation, she has helped the underprivileged children of Kenya and Jamaica in getting an education for which they are deprived of.
Serena has also been associated with the LOLA where she has invested alongside Girls co-stars Lena Dunham and Allison Williams. It is a subscription service that provides feminine products like tampons to its customers as per their purchase.
Some of the other brands that she is involved with are the Delta airlines, OPI products, One Piece, IBM, Kraft Foods. She has also inducted in Oath, a parent company of Huff Post as a member of the board of advisers in a third straight year.
Entertainment Industry Earnings
And the small percentage of income which has added up to her net worth is also her appearance on the television drama, reality shows, movies, etc. She gave her first ever voiceover in ‘The Simpsons’ in 2001, in Higglytown Heroes of 2005, in Loonatics unleashed of 2007, movie Avatar: The Last Airbender in 2007 and then in Legend of Korra of 2013.
She also has played different roles over the years in various movies and dramas. Like in My Wife and Kids, Street Time, Law &Order: Special Victims Unit, The Division, Hair Show, ER, Drop Dead Diva, etc. Moreover, she has also appeared with her real personality in various movies and reality shows like, All of Us, America’s Got Talent, The Tonight Show with Jimmy Fallon, The Ellen Degeneres Show, Punk’d, The Bernie Mac Show, The Game, Madtv, Keeping up with Kardashians, Venus, and Serena, 7 days in Hell, Pixels, Lemonade, Ocean’s 8. She also has released a documentary titled ‘Serena: The Other Side of Greatness’ in 2016, and the most recent documentary of her is ‘Being Serena’ which has five episodes and is well buzzed in the entertainment industry due to its glimpses of Serena’s journey of tennis, marriage, and pregnancy.
Serena Williams is also one hell of an author, as she has published 9 books till date including ‘Baby And Me: The First 100 Days’, ‘Venus and Serena: Serving From The Hip’, ‘How To Play Tennis: Learn how to Play Tennis with William Sisters’, ‘Queen of The Court: An Autobiography’, ‘On the Line’, ‘ ‘My Life: Queen of the Court’, ‘Sistertales 2′,’Fox and Rabbit: Unlikely Friends’, ‘Serena Williams: My Life’. These books were reviewed very well due to the stories that she shared in each book which is a part of her life. And through these books also she has earned millions of dollars making her net worth a little bit higher.
Prize Money Worth of $86 Million
Throughout her career 23 years of career in tennis, she has won four Olympic gold medals, 23 Grand Slam titles. She is willing to break the record of Margaret Court’s record of 24 Grand Slam Titles but she failed to win it in the U.S Open of 2018 which Japanese player Naomi Osaka defeated her. But her history of victory cannot go down that quickly as she has a total of $86.3 million of total prize money that she had earned throughout her tennis career. And this statistic shows that her career prize money is twice more than her sister Venus Williams and $50 million more than any other women tennis player.
Her WTA tour earnings
After debuting as a pro in 1995, Serena was not that much well known and in the midst of 1995-1997 she was only able to earn $28,230 money. But further, the years showed Serena’s real talent as many people may have neglected it. It just came out shining, and now she is the star of tennis. In 19944 she was able to grab earning worth of $324,974. In 1999 which made Serena’s gaining to leap forward with a whopping $2,605,102 which was huge from her past earnings from the tennis court. It was the year when she won 5 single titles including her first Grand Slam title and 4 WTA singles title. Following the year of 2000, she dropped down half in her earnings with $1,026,818 winning only 3 WTA singles titles. Similarly, in 2001, with only 3 WTA singles titles she had an earning of $2,136,263.
In the year 2002, she had the most wins comparing to her records with eight singles titles w\hich were of 3 Grand Slam singles titles and 5 WTA singles title getting her $3,935,668. Next, in 2003 Serena won 4 singles titles, comprising of 2 Grand Slam singles titles and 2 WTA singles titles having her earning $2,504,871. In 2004 it was $2,251,798 with two WTA singles titles, whereas in 2005 with only 1 Grand Slam singles titles her gaining was 1,076,226. In 2006, without any singles titles, she earned a sum of $131,705. However, in 2007 she won 1 Grand Slam title and 1 WTA singles title making her earn a $2,102,642.
Following 2008 and 2009 were the years where her earning rose, with one Grand Slam singles title and 3 WTA singles titles she won, $3,852,173 and with 2 Grand slam and 1 WTA title in 2009 she earned a $6,545,586 which was a high earning since her debut. But the year 2010 and 2011 were a bit drop off for Serena as her earning in 2010 was $4,266,011 with two Grand slams whereas 2011 was worse with only $1,978,930 with only two WTA singles title. Following the year of 2012 and 2013 saw a massive improvement on earnings with $7,045,975 with five WTA singles titles and 2 Grand Slam titles in 2012. Similarly, in 2013, she won her earning was $12,385,572 with 9 WTA singles titles and 2 Grand Slam in singles.
The year 2014 was also a good year for her as she earned $9,317,298 with 6 WTA singles titles and 1 Grand Slam. Also, in the year 2015, she won 3 Grand slam titles and 2 WTA singles titles making her earn $10,582,642. Serena slowly paced herself in the following years, 2016, 2017 as she only earned $7,675,030 and $ 2,704,680 with two Grand Slam titles and one WTA singles title. In the current 2018, she had earned 1,897,530 and has more accomplishments to make and win the prize money.
Serena’s net worth:
Her current net worth is stated to be $180 million which is a $100 million difference from her sister Venus Williams net worth. Having various endorsements, investment, appearances, along with her career earnings she was listed on the highest paid female athlete in 2017. And she was the only women to make it up to the list with a net worth of $27 million in 2017 until June 27 with an $8 million of salary and $19 million from endorsements.
Talking about the other expenses she owns a $2.5 million worth of Palm Beach Garden where she resides with her husband Alexis Ohanian and daughter Olympia. Moreover, she also holds a similar Palm Beach Garden with her sister Venus William. She also has a mansion named Bel Air mansion which is value worth of $10 million. Her obsession on new homes doesn’t only end here because her new 6,000 square feet Beverly Hills home in the Summit Estates neighborhood is a massive $6.7 million of money value. And she feels that with such a spacious apartment, she and her family can calmly and happily spend the time together having the magnificent view of San Fernando Valley.
One of her significant prize money and earnings are:
From the year 1999, she started earning $1million to $2 million in most of the seasons in that year. She is also the women to have made the $2 million and more in most of its seasons in 2001, and it continued until the year 2005. In the year 2007 also, she earned on the range of $1-2 million through the season play in court. Whereas in the year 2009, Serena became the first woman to win $6 million in prize money in a single year and also earn $6 million and more from the season playing.
In the year 2012, her earning was $7 million and more, and she also held the record of being the only woman to win $40 million in career prize money. Following the year of 2013, she came in earning $10 million on the season and also was the first woman to win a $50 million as prize money. The year 2014 saw more rise in her earnings of $9 million and earning $60 million in the career prize money.
Following the year 2015, Serena won $70 million prize money, and her earnings were around $10 million. Every year her career prize money was increasing like in 2016 when she won $80 million as prize money and had $6-7 million of earning that year and also similar was the case in 2017 in earnings.